LOV. Foundation x DIRT Charity
LOV. Foundation and DIRT Charity have joined forces to explore how beauty and creativity can transform humanity's relationship with the Earth.
LOV. Foundation is a non-profit organisation dedicated to fostering peace and collective transformation by connecting humanity through arts and culture. Guided by the belief that the arts have the power to shift societal beliefs and inspire unity, LOV. initiates public art projects, convenes summits promoting dialogue and mutual understanding, and produces art films that speak to the importance of nature preservation. Central to this work is the support of crafts and natural fibres, recognised as a primal source of both mental and physical human well-being. Working predominantly with women, LOV. advances a distinctly feminine approach to leadership, one that places empathy, collaboration, and inclusion at the heart of soft power.
Grounded in female leadership and a shared commitment to environmental stewardship, LOV. Foundation and DIRT believe that lasting environmental change begins with a cultural shift. By bringing together art, culture, science, and policy, the partnership explores how beauty and creativity can deepen our relationship with the Earth, inspiring new ways of thinking, creating, and caring for the natural world.
This vision comes to life through artist commissions, pioneering research, public programming, and cross-disciplinary collaboration. Together, these initiatives cultivate dialogue, advance new knowledge, and help shape the systems that will support a more regenerative future.
Central to this work is the Demeter Textile Standards, a pioneering framework guiding fashion toward fibres grown through biodynamic and regenerative farming practices that enrich soil, restore biodiversity, and support the people who steward the land.
Alongside this, the partnership is advancing The Climate and Agricultural Impact of Textile Production in collaboration with Oxford University while convening scientists, artists, policymakers, entrepreneurs, and industry leaders to explore practical pathways toward lasting environmental change.
Through this partnership, LOV. Foundation and DIRT are committed to:
01
Elevating public understanding of soil health and the environmental impact of the global fashion industry.
02
Advancing the development and adoption of the Demeter Textile Standards for wool, supporting regenerative and biodynamic textile production.
03
Supporting six environmental artists through the love without ego open call, awarding grants of $5,000 to realize new commissions inspired by the Earth.
04
Advancing The Climate and Agricultural Impact of Textile Production in collaboration with Oxford University.
05
Convening interdisciplinary leaders across policy, science, fashion, agriculture, and culture to explore pathways toward more regenerative systems.
06
Cultivating a global community committed to protecting and restoring the natural world through research, creativity, innovation, and collective action.