From the Ground Up

Fashion doesn’t start in factories. It starts on our land. More than 30% of the Earth's surface grows what we wear, and our soils are disappearing. Every year, up to 40 tonnes of healthy soil are lost from every hectare. Rivers that once ran clear now carry the weight of what we wear. By 2030, fashion will demand 35% more land. We have a choice: to keep extracting, or to restore and regenerate. To spend the same money, and grow a different future.